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The NYU Cinema Research Institute brings together innovators in film and media finance, production, marketing, and distribution to imagine and realize a new future for artist-entrepreneurs. 

Archive

Artel Great's Project Catalyst App Launches - IndieWire Helps to Push Out Press

Miranda Sherman

2014 CRI Fellow Artel Great has just completed a three-city release tour for the Project Catalyst App, a multicultural media distribution tool that he's been developing during his Fellowship, to enthusiastic crowds and positive press from industry trades. 

Indiewire has followed Artel's CRI Fellowship and featured the Project Catalyst app launch events in an article last week. Writer Curtis Caesar John notes, 

"The Project Catalyst app presents a significant breakthrough.  It is the first application software to distinctively showcase narrative short films, documentaries, and music videos all made by and featuring the brightest new multicultural talent from Black, Latino/a, and Asian communities. With a wide array of film genres represented including drama, animation, and experimental, the app’s content deals with themes of love, identity, sacrifice, family, and more. The app features three separate content channels with fresh names in place of typical categories: 'Reflections,' 'Vibes,' and 'Truth' to replace narratives, music videos, and documentaries. Users who download the app receive a new way of experiencing culture through mobile devices and digital content that reflects the type of programming multicultural communities are clamoring for."

The app is available for Apple and Android mobile devices; download the app here to start watching!

See more about Project Catalyst at ProjectCatalyst.com

Congratulations, Artel!