When uploading a video to Vimeo, we are offered the option to protect it under a Creative Commons license. The same happens with Flickr, Picasa or even Youtube. Not so long ago, all creative content was automatically protected by full copyright, but now, thanks to the licenses provided by Creative Commons, more artists are shifting from the "All Rights Reserved" to a very different formula: "Some Rights Reserved". Why would anyone want to unlock the rigid protection of their creative work and open it up to the public? Well, here's part of the answer: to build a shared culture.
One of Creative Commons's areas of interest is the relationship between
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Simply put, Creative Commons licenses allow the shift from “all rights reserved” to “some rights reserved,” enabling you to share your work under terms of your own choosing. This gives you control over distribution, and the non-exclusivity of the licenses means you can retain all commercial rights if desired. [..] That's it. These Creative Commons conditions provide a simple and easy way to mitigate the hassle of sharing a film online and encouraging dialog around a film's release.
Can Creative Commons licenses play an important role in the future paradigm of movie making? Maybe, if the traditional model opened up to a more reticular, diverse and conversational system that explored new strategies to create, distribute and share cultural products.