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The NYU Cinema Research Institute brings together innovators in film and media finance, production, marketing, and distribution to imagine and realize a new future for artist-entrepreneurs. 

Case Study: Distribution as Marketing - LYLE

Archive

Case Study: Distribution as Marketing - LYLE

John Tintori

Last week we shared Part I of our case study on Distribution as Marketing with Stewart Thorndike and Alex Scharfman. Today, we're pleased to share with you their thoughts and lessons learned on the marketing side of the equation. Watch, share, enjoy!