contact us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right.

665 Broadway, Suite 609
New York, NY
USA

The NYU Cinema Research Institute brings together innovators in film and media finance, production, marketing, and distribution to imagine and realize a new future for artist-entrepreneurs. 

Case Study: Distribution as Marketing - LYLE Part I

Archive

Case Study: Distribution as Marketing - LYLE Part I

Miranda Sherman

Earlier this year, Stewart Thorndike was approaching financiers to make her first feature film - a female-driven, female-directed horror film - but was told there wasn't an audience who wanted that content. Disappointed but resilient, Stewart and her producer, Alex Scharfman set out to make a movie called LYLE, find an audience, and fund their next one, PUTNEY. Their plan - to use free distribution of one movie to market another - worked. 

We talked to Stewart and Alex, and filmed it for you in two parts. PART 1 is about self- distribution and is available for you now - Enjoy!