I recently concluded my series on what data in the film industry currently looks like. I mentioned the reasons why it has been difficult to get much information out of the current system, and introduced a few companies that are trying to do something about it. I also mentioned that I work for VHX, one of the companies that provides digital distribution to filmmakers and a direct connection to their audiences.
Well, today that connection becomes a little more relevant, as VHX has announced the release of a website that aggregates all of the VOD data they have from two years of sales. It's real-time and is as transparent as it gets for this industry. I proudly present: VHX stats.
We have been building this since I began working with the company, so I'm proud and excited to share it with the world. Click over there to take a look and just imagine the possibilities if the rest of the industry were brave enough to take this step.