Innovation guru and HBS professor Clay Christensen has become famous for his theories on disruption. The industries change but the problem remains the same. Specifically, he asks the question "what is the right way to respond when technology disrupts the position of an established business?" Neiman Journalism Lab's Joshua Benton posted a conversation (sound cloud included) he had with Christensen and other notables on the subject last week. The lessons apply across industries, but should be prescient for those of us in the content business.
Full piece HERE