In THIS talk, Andrew Weissman (Union Square Ventures) and Jason Hirschhorn (Media ReDEFined) discuss the new tools available to filmmakers in this brave new (internet and social) world. It's well worth taking the time to watch the whole talk but if you can't, my three takeaways:
- The cost structure of releasing films needs to be challenged. The biggest opportunity is in marketing and using social media to reach people more cheaply and efficiently. These changes will be difficult and painful as the current cost structure supports an entire industry.
- Windowing allows revenues to be maximized but it hurts the user experience. The industry needs to be much more focused on giving a better experience to the fans.
- Filmmaking is more entrepreneurial than ever as artists have to be creative on the fund raising, storytelling and deal making sides of the business.