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The NYU Cinema Research Institute brings together innovators in film and media finance, production, marketing, and distribution to imagine and realize a new future for artist-entrepreneurs. 

Archive

"Renaissance" instead of an "Apocalypse"

Edward

During the 2012 LA Film Festival last month Cinedigm CEO, Chris McGurk, gave a highly intelligent and hope filled keynote address. He broke from the traditional gloom regarding the future of the film industry. McGurk pointed out that “the only thing Hollywood has done better than building an industry is predicting its imminent demise.” “Doomsayers seem to be proclaiming the Seven Signs of the coming Indie Apocalypse” but McGurk said he sees “the Seven Signs of its Renaissance” — thanks to lower production and distribution costs because of the “digital revolution.” McGurk sees enormous targeted opportunities for filmmakers, distributors, marketers and exhibitors. And variety that can satisfy broadly different kinds of people who love movies. Watch the entire speech here:

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